I thought is was about time I introduced myself. I am a soon to be recent graduate of the International Academy of Design & Technology in Tampa holding a shiny new BFA in Interior Design. During the last couple years here, I’ve had the opportunity to take advantage of the study abroad program in London. In London I studied at AIU and worked at a design firm in London known as the Gorgeous Group for a couple monthes.

The biggest difference I saw between American and English design philosophy is not necessarily the end result, but the process they took to get there. English design incorporates alot more hands on techniques vs. cutting edge technical software. While both regions use a combination of both these mediums, it is obvious in the prevelence in each country.  Havnig a heavy background in software like Autocad, Revit, Max, Sketchup, Photoshop… I felt I had an advantage over some of the other students but I also appreciated opportunites to make more models, such as a fruit presentation display (pan to me searching frantically in China town,  London for a coconut. FYI:there are no “stereotypical American” coconuts in London) to a community art gallery using props while speaking to the actual artists about what their needs.

The Gorgeous Group is fantastic. I assisted them designing everything from restaurants, hotels and bars to custom server trollies and silicone ice trays in the shape of an exclusive whiskey brand they were promoting at the time. The great thing about the Gorgeous Group is that they are dedicated and integrated into all aspects of promoting, training, customizing and designing anything and everything for the client they are working for. Clients like; Sofitel, Louis Vuitton, Starwood, Signet, Hilton…  Very exciting.

The atmosphere was very fast paced, the mantra being “to exceed expectations” which is why the founder, Robbie Bargh, was named #7 most influential people in the bar industry 2009.

Gorgeous Group Recruitment

I think the idea of not limiting the firm to specific roles, but talents, really made the company moldable to every clients needs. This philosophy is what started to get me to think in the broader sense of design. Why not make yourself as diversified and “moldable” for every client?

Fast forward to presently where I am taking this philosophy and  applying for a graduate degree in Industrial design at the University of Chicago. Industrial design is:

Industrial design is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. The role of an industrial designer is to create and execute design solutions towards problems of form, usability, physical ergonomics, marketing, brand development and sales.                                                                                      [de Noblet, J., Industrial Design, Paris: A.F.A.A. (1993)]

This definition is very similiar to interior design; creating solutions using applied arts and science to improve aesthetics, ergonomics and usablility. Why not combine the two?